Building Value through Marketing: A Step-by-Step Guide

Building Value through Marketing is a practical guide that helps individuals develop and implement marketing plans that create value for customers and stakeholders, based on the principle of Service Dominant Logic. It is organized into three key sections and includes real-life case studies, making it suitable for students, practitioners, and institutions.

Format: Paperback / softback
Length: 226 pages
Publication date: 23 September 2020
Publisher: Taylor & Francis Ltd

Marketing is a powerful tool that businesses can use to create value for their customers and stakeholders. Building Value through Marketing provides a comprehensive guide to understanding and building compelling marketing plans that create value in both profit terms and for customers and stakeholders. The book is organized into three key sections: The Value Mindset, The 12 Building Blocks of Value, and Value-Focused Marketing in Action.

The Value Mindset section focuses on developing the right mindset and understanding the most important marketing tools that can be used to create value. It emphasizes the principle of Service Dominant Logic, which states that businesses should focus on creating value for their customers and stakeholders rather than just maximizing profits.

The 12 Building Blocks of Value section provides a step-by-step guide to creating value-focused products and services. It covers topics such as customer needs and preferences, competitive analysis, and value proposition development. The book provides practical strategies and tools that businesses can use to identify and prioritize customer needs, develop unique value propositions, and differentiate themselves from competitors.

Value-Focused Marketing in Action section provides real-life case studies and examples of businesses that have successfully implemented value-focused marketing plans. It walks readers through the process of value-focused product and service development, from ideation to implementation. The book emphasizes the importance of customer-centricity and the role that marketing plays in creating customer value.

Building Value through Marketing is grounded in academic theory and emphasized by real-life case studies throughout. It is essential reading for those studying Marketing Planning and Strategy at advanced undergraduate, postgraduate, and MBA levels. Its uniquely applied approach also makes it an excellent guide for marketing practitioners and institutions offering professional qualifications.

In conclusion, Marketing is a powerful tool that businesses can use to create value for their customers and stakeholders. Building Value through Marketing provides a comprehensive guide to understanding and building compelling marketing plans that create value in both profit terms and for customers and stakeholders. By developing the right

right mindset and understanding the most important marketing tools, businesses can differentiate themselves from competitors and create long-term customer loyalty. The book's practical strategies and tools can help businesses to create value-focused products and services and achieve sustainable competitive advantage.

Weight: 450g
Dimension: 173 x 246 x 18 (mm)
ISBN-13: 9780367472863